Executive team replacement, financial difficulties, an environmental issue, or a defective product... There are many issues that can cause a crisis within a company or institution.
During these uncertain times, the role of the spokesperson becomes a crucial element. The proper response can minimise the impact and damage of an incident. One must know what to say, how to say it, when and to whom.
Being prepared is the best way to successfully deal with a crisis situation. The new corporate environment requires companies to successfully respond to any critical situation that could potentially affect their reputations.
Goals
- Know how to create a strong reasoned discourse during crisis situations
- How to neutralise social alarms
- Verbal and non-verbal communication control
Topics
- The role of the spokesperson during a crisis situation
- The principles of crisis management
- The crisis communication manual and committee
- The role of the media during a crisis: the presence of cameras and microphones seeking immediate answers
- Crisis simulation
Organisation
- In-person training and viewing of examples
- Practical exercises and crisis simulations with personalised assessment (journalistic interviews, media statements, appearances and press conferences, etc.)
